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An Ad Revenue Optimization Company
Marketing Strategist
An Ad Revenue Optimization Company

Full Time
Delhi, Delhi, India

3 Years to 5 Years

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About the Company

AdPushup is an ad revenue optimization tool which can help publishers & bloggers make more money from their existing website traffic using advanced automated A/B testing without the need for any programming knowledge.

Job Description

We are looking for a Marketing Strategist to improve our brand positioning for enterprise accounts. Core responsibilities include finding enterprise accounts, owning our named account list funnel, optimizing our marketing/ sales cycle, and representing AdPushup at industry events. Ultimately you will be responsible for increasing the adoption of our product with larger enterprise accounts.

Responsibilities

  • Identify enterprise leads in our sales pipeline and become the go-to marketing person for them, helping the sales team close them faster by eliminating roadblocks
  • Create webinars, case studies, reports and whitepapers focussed on solving the challenges of enterprise web publishers
  • Create an inventory of our existing enterprise accounts and work on initiatives to improve their brand and product experience with us
  • Undertake loyalty initiatives to retain enterprise accounts and improve partner stickiness, which includes sending them thoughtful gifts through the year
  • Create and update a list of named accounts from Alexa 10,000 website list and find relevant decision-makers at the organization and target them using an ABM platform
  • Work closely with the sales team to provide them the marketing collateral and assets needed to succeed and close bigger deals more efficiently
  • Identify events frequented by senior leaders in our target industry and organizing our presence at these events in terms of expo stalls, speaking engagements, etc.
  • Inform product and technology teams about the products and features that matter the most to enterprise accounts and push to prioritize them on the product roadmap

Requirements

  • 3-5 years of experience in enterprise marketing, preferably at a B2B tech company
  • Deep knowledge of enterprise sales cycle and how to optimize it
  • Experience establishing strategic C-level relationships
  • Great communication and networking skills
  • Previous event management experience will be an advantage
  • Excellent writing skills in English
  • Attention to detail

Benefits

  • Talented peers & learning opportunities
  • Unlimited leaves and work from homes: We believe in work & performance instead of measuring conventional benchmarks like work-hours
  • Free lunch and food
  • ESOPs on the table
  • Above all: a culture, which values our employees and promotes an autonomous, transparent and ethical work environment

Note: All the applications for above job profile will be processed through eLitmus only and no profiles will be directly entertained by AdPushup.