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Workflowlabs Pvt. Ltd.
Digital Marketing Executive (MBA)
Workflowlabs Pvt. Ltd.
workflowlabs.com
Bangalore

₹ 3,50,000 - ₹ 4,00,000

0 to 1 Year

About the Company:

Workflowlabs is backed by an engineering team with decades of product engineering and solution delivery experience in challenging verticals. They are building solutions to everyday problems faced in the media & broadcast industry.

    

Eligibility:

  • 0 -1 year experienced MBA (Digital Marketing Specialization)
  • Good academic track record

    

Job Description:

  • Measure and report performance of all digital marketing campaigns, and assess  against goals (ROI and KPIs)  
  • Plan and execute all digital marketing, including SEO/SEM, marketing database,  email, social media and display advertising campaigns  
  • Design, build and maintain our social media presence, Brainstorm new and creative growth strategies  
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across  multiple channels and customer touchpoints  
  • Instrument conversion points and optimize user funnels  
  • Collaborate with agencies and other vendor partners  
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate  
  • Identify trends and insights, and optimize spend and performance based on the insights 

    

Requirements:

  • Proven working knowledge of Digital Marketing
  • Working knowledge of ad serving tools (e.g. DART, Atlas)  
  • Knowledge of HTML, CSS, and JavaScript  
  • Managing SEO/SEM  
  • Knowledge of A/B and multivariate experiments.  
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate  
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)  
  • Experience in setting up and optimizing Google Adwords campaigns
  • Up-to-date with the latest trends and best practices in online marketing and measurement

    

Note:

  • The company spends considerable effort in training new employees through direct mentoring by senior folks.
    • You need to apply only if you are willing to commit for 24 months.
  • Performance evaluation is done after the completion of the 1st year.