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S C A L E

Every Leader was once a Follower

Introducing SCALE - From Beginner to a Master and the Space in between

Why Scale?

Leadership and followership are mindsets. They’re just different ways of looking at the world. One is reactive, and the other is proactive. Where one sees a to-do list, the other sees possibilities.

If your actions inspire others to dream more, learn more, do more and become more, you become a leader.

So, don’t wait for the title. Leadership isn’t something that anyone can give you—you have to earn it and claim it for yourself.

How it works?

With no Maths, no Physics, no Personality based questions the test asks something which can be answered by any literate, be it a school dropout.
Self diagnosis by taking the online take from home SCALE test helps in baselining the strengths and roadblocks.
Specially curated test report helps identification of traits which require attention.
A step by step guide map for improvement of lagging traits helps in mastering your vision.

SCALE traits

SCALE is a novel approach to measure, interpret and improve certain fundamental skills or abilities.

SCALE measures the following 6 skills --

Pattern Identification

The ability to recognize and reason patterns and regularities in data.

Stock markets, Retail, e-Commerce, Online streaming

Patterns are everywhere. Be it Amazon's product recommendation, Supermarkets arranging their products, Netflix suggesting what to watch next or Stock markets algorithms. All of them look for patterns in customers' behaviour data and make predictions based on those patterns. Think about it next time when you see customised suggestions on any of the platforms, there is definitely a recognised pattern behind it.

Logical Reasoning

The ability to think in a rational and sensible manner, devoid of bias and prejudices.

AWS, the operating system of the Internet

Amazon Web Services wasn’t any one person’s single idea. No proverbial apple fell on some Newton’s head, no Henry Ford or Steve Jobs-like character had a brainstorm. Instead, it rather emerged through Reasoning. The idea grew organically out of the company’s frustration with its ability to launch new projects and support customers.

AWS, the pioneer in cloud computing, has radically disrupted the global business landscape and the customer experience from the CIA to Apple Computer.

Attention to Details

The ability to recognize and reason patterns and regularities in data.

Indigo, the profitable leader in a cut-throat industry

The reason behind Indigo's success is the founder's obsession with Detail and Quality. Indigo employs far fewer people, with one of the industry's leanest work forces. The airline also broke industry standards with simple things like turnaround time. This is the time taken for a plane to be ready for the next flight between landing and take off. IndiGo boasts of a turnaround time of less than 30 minutes. Obviously less time on the ground means more time in the air which also reduces fuel burning. IndiGo's aircraft spend more than 11 hours a day in the sky, compared to the industry average of eight or 10hours.

Indigo has realised that in a services industry, where competition is so cut throat, it needs to deliver on its promise, which is not possible unless you are detail oriented.

Resourcefulness

The ability to solve a problem through a creative approach. Out of the Box thinking

Steve Jobs, Xerox, Modern computers & GUI

In 1979, the Xerox Palo Alto Research Center developed the first prototype for a GUI. A young man named Steve Jobs, looking for new ideas to work into future iterations of the Apple computer, traded US $1 million in stock options to Xerox for a detailed tour of their facilities and current projects. One of the things Xerox showed Jobs was the Alto, which sported a GUI and a three-button mouse. Later, Apple engineers developed Lisa, the first GUI-based computer available to the public. Further iterations brought Macintosh to the world. When Jobs was embarking on the project, he told his team that the computer they were constructing would "put a dent in the universe." He was right.

A GUI is an interface to your computer that gives you easy ways to navigate through your desktop and programs by showing you icons to represent folders, program names, and recycle bins. It also gives you the ability to use a mouse.

Visual Reasoning

The ability to understand, reason and remember the visual relations between objects space.

IKEA and the store layout

The IKEA maze (store layout) is designed so that the shopper must follow a set path through the store. In the first half of the store, the shopper finds themselves in the showroom. If a shopper wanted a furniture item, they must take note of the tag attached to the furniture piece to know where it can be retrieved in the warehouse – the second half of the store. To get to the warehouse, the shopper must follow the long, winding path through the showrooms. The store layout is also mildly confusing, which makes the shopper less likely to leave behind an item they are yet uncertain of buying.

Next, the shopper is met by a cafeteria-style dining hall equipped with a children’s play area. Now that the shopper is re-energized, the path takes them to the warehouse of the IKEA store. The pathway from the warehouse to the checkout counters is “obstructed” by heaps of random sale items. IKEA has planned their floor design to a tee with respect to retail consumption. As brilliantly demonstrated by IKEA, the design process does not end at designing the perfect final product.

Comprehension & Articulation

The ability to interact effectively with people.

Narendra Modi, the great Orator and Statesman

There cannot be a better example than our Honourable PM when it comes to understand and articulate the ideas to his audience. He knows exactly what works with which audience and tailors his speech to that. When he speaks at a political rally, he uses a lot of rhetoric that appeals to the masses. When he is at an investor conclave, he means business. In Parliament, you see him presenting like a statesman inspiring his country to do better. As a business presenter, it is important for you to present differently under different contexts, depending on who your audience